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What are the most useful gems to use in Rails?
RubyGems were developed to simplify and accelerate the stages of the application creation deployment and library connection. Utilizing this package manager for Ruby saves you time as you get ready-made solutions to almost any task instead of writing the functions from scratch. Each gem contains a particular element of functionality including all related files. Unfortunately they aren structured in any way so in order to find ruby gems it better to use a regular search engine and the required key words (check GitHub s ). Our dedicated development team also actively employs Ruby Gems in the process of software development. Here is the top of the most popular and useful ruby gems according to our experience GeoCoder s . Being able to connect through itself over 4 APIs this Ruby gem implements both the direct and reverse geocoding by IP address geographical coordinates and even real physical addresses (e.g. the address of the street). Bullet s . The most downloaded Ruby gems out there. It was initially created with an intention to boost software performance. It does so by decreasing the total amount of client-server requests. Basically Bullet tracks the N+1 cases of requests and notifies the developer when other tools can be used instead (e.g. cache counter). Pry s . We rmend to simplify the bug fixing procedures for your RoR-based application with the Pry gem which is a more advanced alternative to the standard IRB wrapper. ActiveModelSerializers s (which starts lagging while processingpound documents) and uses caching. Fast JSON API s . Fast JSON API wille in handy when you need fast serialization of software code. It works much faster than Wicked PDF s . This gem is working alongside with wkhtmltopdf s and helps realizing an interaction with the DSL generator. Devise Masquerade s . This Ruby gem helps developing multi user apps. In particular youll be able to test your app from the perspective of users with different levels of access. Devise s . Based on the MVC model the Devise gem can provide secure user authentication and session management. Letter opener s . If you need to create a newsletter mechanism to send notifications to all users that launched your app this gem will help you do that much easier you won need to integrate and configure your own SMTP server. Money Rails s . If you are planning to integrate your app with Ruby Money this gem wille in quite handy. Pundit s . A tool that allows defining different levels of access to the app functionality according to the rights of an authorized user.
What is the best marketing strategy in 2017?
In the word marketing you have market. You can find a strategy that works for everyone you could call the best marketing strategy of 217. The truth is that what works for me may not work for you because we have different products services location audience pricing etc. Therefore instead of giving you the best marketing strategy of 217 I will give you the essentials you should have setup properly this year. SEO Having your website SEO-friendly is no longer giving you an edge over yourpetition it barely keeps you in the race. Things like using the right title tags using the right keywords optimizing your speed reducing the use of javascript or having a sitemap are some of the basic elements that will get your business indexed on Google. If you wish to start working on your SEO I invite you to download this list 16 easy-to-implement tips that will boost your SEO results . Content Strategy In 217 it is time to either start or upgrade your content strategy. It isn about quantity but really about quality. Content is what makes you easy to find on the internet. Make yourself an expert in your area build your image and write articles (podcasts videos infographics etc.) that respond specific problems your audience face. Building a good content strategy is not difficult but requires perseverance. I invite you to read this article if you need help with your strategy Content Marketing for Small Businesses - Where to Start? Analytics In 217 you can no-longer base your decision on guts-feeling. You must collect and analyse data to make proper data-driven decisions. Having Google Analytics setup is only the first step. You must dive deeper based on your business nature. For example if you own an app you should know what your customers do where they click where they spend time etc. Understanding customer behavior is the first step to satisfying them! Partnership Partnerships are great. Look around you - there certainly are plenty of other players in your space who don directlypete with you. Thesepanies could be great ally. If you could tap into their customer base you would reach new audiences and markets. Find strategic partners and benefit from each other! These are the basic elements you should put in place regardless of your industry. Once these are ready you should start looking at what makes sense for your business. To do that you may want to look at whatpetitors do then do it better than them! Good luck with your strategy! n Julien Rio s nMarketing Expert & Author of The Trade Show Chronicles n
What are some lesser known but useful websites?
#1. A Letter To A Mature You. Usually it's the future that will reflect back to the present. But here they decided to flip that around. A mail or letter from the best person you know is exactly the best thing to receive these days. Yes you can receive a letter from past self. Try writing a letter to your future self today itself and send your future self some words of inspiration. Or just share some thoughts on where you'll or what you'll be up to in a year three ? And then they'll do some time travel magic and deliver the letter to you. You will find how you changed in this few years. It will be one of the best things you will receive in your entire life. Write a letter to the future s #2. The Actual Scenario In Space Ever wondered how tiny you are in this vast universe or how fast or slow you will move at the speed of light or how would the things look at space to you even when you are travelling at the speed of light. It's indeed hard to imagine how mind-bogglingly vast even our solar system. Which is really only a tiny tiny part of the galaxy which is itself only a tiny part. If the Moon Were Only 1 Pixel is a project by interactive media designer Josh Worth that attempts to accurately portray just how distant the Sun and planets are from each other using a single pixel to represent the Earth moon which has an actual diameter of 3474.8 kilometres for scale. Worth was inspired to work on the project after trying to ex the same concept to his young daughter. If the moon were equal to 1 pixel it'd take 17 minutes to scroll through the solar system. italic If the Moon Were Only 1 Pixel #3. 1 Minute Disposable Mail Id Want a disposable mail Id for you don't want to get spammed by various services you register yourself. Don have time to make a new email id everytime? Try disposable email which destroys itself after 1mins 1 Minute Mail - Temporary E-Mail s #4. The Death Clock Maybe this will make you realize how precious is every moment and how life is slipping away... second by second. Like the hourglass of the Net the Death Clock will remind you just how short life is. Check out how many seconds of your life is remaining! When Am I Going To Die? #5. Pixel Thoughts A 6-second meditation tool to help clear your mind. Tell here what's bothering you? Get relaxed and watch your thought. It will make you realize that life is much grander than the thought which bothering you. #6. The Last things you got Finally something's on the internet which will not let you starve anymore. Enter all the ingredients available in your fridge or kitchen you will get awesome recipes. Comes handy when nobody's home. MyFridgeFood - Home Supercook recipe search by ingredients you have at home #7. Quick Draw! Okay that's fun. A game where a neural net tries to guess what you're drawing. Interesting !!! Quick Draw! s #8. Windows 93 It looks a lot like a more primitive and meme-filled edition of Windows 95except instead of Solitaire and Internet Explorer you've got Solitude and Cat Explorer. There's also a highly improved version of MS Paint called Piskel and a hallucinatory program called Acid Box 93. That's just to name a few. Could Windows 93 be your full-time operating system? That depends Do you like drugs? If yes you might enjoy spending your day navigating the 9s-talgic world of pixelated art. If no you'll still enjoy the full-length version of Star Wars rendered in ASCII. And drugs or no drugs if you figure out what Virtual Girl does please let me know in thements. Okay this is not so useful website but definitely awesome one. italic WINDOWS93 #9. An Expert Mathematician Perfect tool to understand and solve mathsplexity. Mathway Select a subject such as Algebra Trigonometry Finite Math Chemistry Pre-Calculus Enter your question and select how mathway should answer you. And you can also check the steps how? Mathway | Math Problem Solver s #1. Is it Really Down Right Now? Ever happened something like a website stopped working only because you opened it? Sounds funny but one time or other we all felt the same way as the server goes down only when the most important work to do is to open the goddamn site toplete your research work or book your tickets. Now you can check whether it's down for everyone or especially for you because you know stopping you from doing your work is the first task for the officials. Is It Down Right Now? Website Down or Not? #11. The Software Next Door. Alternative-To is a new approach to finding good software. This site is extremely useful when you are looking for alternatives of software. Just put the name of the programme It will list some popular alternatives to your current choice of software. AlternativeTo - Crowdsourced software rmendations #12. Gravity Points Click anywhere to create a mass. Click near to it and the two will attract each other and merge to form a single mass and go on having fun with gravity. Gravity Points s There are countless sites on the Web that serve some kind of purpose. They serve important information but what about those sites that seem to have absolutely no point or any useful capability? Nevertheless we visit these websites although they are totally useless crazy weird or pointless. EDIT italic Have a look on two of my similar answers Kiranmoy Samanta's answer to What is the weirdest website on the internet? answer aid 4161277 Kiranmoy Samanta's answer to What is the most interesting website that you found on the internet? answer aid 5562747 Internet is a crazy place. Isn It ? Your Thought italic
What is the future of digital marketing in 2017?
A higher bar for content will lead to two things Side-project marketing and editorial-like marketing teams. Side-project marketing s@laurenholliday_#.oro9h1od8 As Im writing this at 1 a.m. EST nearly two million blog posts have already been published today. How the hell do you stand out with all that noise? My answer (and Moz) Create 1x content s u2au2acontent that 1 times better than everything else out there. A side-project is a prime example of 1x content that can quickly drive a ton of traffic to your site. While most businessesu2au2a nearly 4 percent u2au2ause blogging to provide value to its prospects and customers the tactic is bing less effective unless your blog posts are really really really remarkable. Side-project marketing s is simply giving something valuable away for free that is related to your core business. For example HubSpot core offering is marketing automation software for inbound marketers. What else do inbound marketers need to do? Well they need toplete buyer personas s ; therefore HubSpot created a free tool called Make My Persona . TLDR Side-projects help you grow your core business. If you want to read more visit this post s@laurenholliday_#.oro9h1od8 . horizontal-rule Editorial-like teams s Nearly 4 percent of businesses qualify their content marketing strategies as relatively immatureu2au2aand only 11 percent of those businesses find their content marketing to be effective . Long story short Businesses aren creating the kind of content that consumers will trust and love. Why? Because traditional marketers and their team structures don support the creation of that content. In order to succeed in content marketing orgs need to take lessons from publishers. When brands begin to catch on theyll reinvent their marketing departments as lean mean multimedia editorial teams that are agile enough to restructure on an as-needed basis. TLDR Hire a journalist with a marketing mindset to run your content marketing operations. horizontal-rule Distribution will be much more than just Facebook Twitter and even Snapchat. Mainstream social media networks such as Facebook and Twitter are too noisy to have any meaningful side-effects (unless you spend a boatload of money on ads). This is why Ive been spending more time on other sites to promote my content. Here where I think marketers should spend more time in 217. Pocket Pocket is the wildly addicting read-it-later app that has more than 22 million registered users s who have read more than two billion articles. Not only does Pocket allow users to save articles but it also curates really good content from around the web and shares them with users in its Rmended and Explore sections. I love the Explore feature because it allows you to see how many people saved your article to Pocket if you can find it. Every time I write a new post I make sure to save it to Pocket and then rmend it to my followers. Yes I have a Pocket profile s@laurenholliday with followers which makes me believe that Pocket is going to be more like a social network for reading in the not-so-distant future. TLDR Read-it-later app Pocket is a hidden gem. Encourage readers to save your content to Pocket. horizontal-rule Micromunities Nichemunities and forums will be increasingly vital in 217. In search of meaningful and personalized engagement consumers are now slowly moving away from the main feeds of major social networks and toward smaller more intimate and engaged micromunities. ( source s ) No one expects to go to Facebook and find a phenomenal article to read. Instead they visit interest-specific forums andmunities such as Hacker News (for developers) Designer News (for designers) and Product Hunt (for entrepreneurs). Some of thesemunities may even be invite-only (Quibb) and paid (WeWork). Here a list of places to get you started. Quibb Product Hunt Growth Hackers Hacker News Designer News Web Designer News Sidebar Imzy Reddit WeWork s Slack groups You wouldn notice at first glance but a handful of thesemunities were founded bypanies. Hacker News was created by Y Combinator for instance. And The Smartest Inbound Marketing Community Online | was founded by HubSpot CTO Dharmesh Shah. You may be scratching your head wondering Why would apany waste its time building amunityu2au2ashouldn it be focused on growing its core business? By creating a niche onlinemunity around their respective industries thesepanies are ahead of the game. What theyre essentially doing is building a moat around theirpanies by growing a peer army . Remember those side-projects I mentioned earlier? An onlinemunity is just one of side-project. So if you don see amunity in your industry yet really consider being the thought leader who does. TLDR Micromunities are important for getting more eyeballs on your content. Consider creating your own as a side-project. horizontal-rule Curated newsletters People are signing up left and right for industry-specific newsletters curated by a variety of influencers. If your posts are featured in one of these weekly newsletters it can drive a ton of traffic to your site. But again your content will have to be really really good to get featured because obviously subscribers only sign-up to read the best of the best each week. A lot of these newsletters also have a sponsored or two in each one. The prices aren bad either. You can usually get a in a big newsletter for anywhere between $2-$1 per . Aside from scouring newsletter databases you can also Google and browse Syndicate Ads to find more. TLDR Micr-influencers are the new gatekeepers. horizontal-rule In 217 there will be no more debate about owning vs. renting online. Medium s is winning the war on publishing as I predicted earlier this year s . More and more big names have created publications on Medium including The Economist s italic and italic Fortune italic s . Why? Because theyve learned what HubSpot s did Y ou do not own your audience . Regular monthly visitors big subscriber lists well-trodden conversion paths give us the illusion that we own the attention of our audienceu2au2abut it is only an illusion. Attention is fleeting and must constantly be earned. ( source s#.xv8k6583k ) TLDR Go where your audience is. For now that Medium s#.oaxku8qal . Get on there before everyone else does. horizontal-rule The content gates wille down next year. s#.mfqqscbu Smartpanies like Drip are removing their content gates meaning theyre not making visitors subscribe to their email list in order to get an ebook. Here five reasons why marketers should stop gating their content s#.mfqqscbu Gating content is risky. What if people think it sucks? Gating content gets you a bunch of bad leads. Gating content doesn allow you to track readers experience with your content. ordered-list TLDR Stop gating your content. Find an alternative way to secure leads. horizontal-rule Agile marketing teams s#.7kq5nconj will be the rule not the exception. More of the world is headed in this direction focusing less on traditional employment arrangements and more on talent however it is best found and arranged. Agile talent is sort-of like a utility supply. The goal is to temporarily use the best of something in order to take your idea or business to the next level. Temporary could mean anything from a week to a few months or even years. Consumers have high expectations in today on-demand always-on economy. The need for speed has never been greater forcing leaders to assess whether traditional full-time onsite employees are still the optimalu2au2aor onlyu2au2aroute to injecting creativity and speed into their organizations. This is one of the reasons why I created Freelanship s which offers 31 pre-packaged marketing-related gigs (some recurring and others one-time). Need keyword research done s ? Outsource it. Need a writer to weave your words into apelling blog post bi-weekly s ? Done. horizontal-rule Don be afraid to try something different. Companies that jump on these underground trends before they go mainstream will have an early adopter advantage. If you wait until everyone else is already doing it then youre already too late. Don be afraid to fail. Some experiments will fail but that doesn mean all your experiments or tactics will. In the words of Michael Jordan Ive missed more than 9 shots in my career. Ive lost almost 3 games. Twenty-six times Ive been trusted to take the game winning shot and missed. Ive failed over and over and over again in my life. And that is why I succeed.